Zespri International cross-promoted its New Zealand-grown kiwifruit this summer with Mexico-based Tajin, a maker of seasonings.

Courtesy Zespri

Zespri International cross-promoted its New Zealand-grown kiwifruit this fall with Mexico-based Tajin, a maker of seasonings.

Hispanic retail markets in Texas served sliced kiwifruit rimmed with Tajin seasoning in promotions running from Aug. 14 to Sept. 5, said Susan Hughes, a spokeswoman for Tauranga, New Zealand-based Zespri.

Promotions ran in 32 stores in Houston, 24 in Dallas and 2 in Austin, Hughes said.

The seasoning consists of chile peppers, salt and dehydrated lime juice. Sales of Zespri kiwifruit during the promotion were triple the amount normally sold during demos, Hughes said.

Tags: import , Mexico , retail Commodities: Kiwifruit Fuente:thepacker.com